Most Search Engine Optimization experts tend to agree that content is king on the web. But this simple catch-phrase can be misleading. It should really be ‘fresh content’ is king. Providing original content is a way to avoid having to find cheap web traffic because it will eventually generate traffic for free.

Rather than writing from scratch it is possible to take pre-written content and re-write it, particularly if you can give some new slant to it. You should also consider replacing articles that have been on your site for some time with newer articles. Fortunately, there are scripts that can help to find articles and release them on pre-defined schedules.

However, if you really want to have content that is loved by the search engines, the best technique is to write your own content.

However, a blank sheet of paper (or blank word processing document) can be quite frightening for many people. Fortunately, there are methods which can make the process of writing a lot easier.

Picking the right topic is essential. It should be something you have some knowledge about. It is even better if you have a real passion for the subject. You are the only person who is going to see the first draft so don’t waste time worrying about what others might think. Write quick drafts and return to edit later.

Start by writing just what comes to mind. Before you know it you will produce plenty of content. Later on you can return to edit it so that it is suitable for publishing. Always keep in mind what your audience would find useful.

A great thing about the web is that people like to read screen-size amounts at one time. You only have to write about 400-500 words rather than a long essay.

If you want your content to lift your credibility or provide links back to your site then there are many article directories, such as FreshWebContent where you can publish your work. On the other hand, you may just want to put it on your own site.

Whatever the case, after you have successfully published some content in the form of articles or web pages you should find that the process isn’t that daunting and you will be able to easily churn out lots of fresh interesting content for both visitors and search engines.

This entry was posted on Tuesday, July 29th, 2008 at 9:08 pm and is filed under Web Design Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.