Squeeze Pages: Powerful List-Builders
Wednesday, July 30th, 2008
There’s a lot of debate these days about whether squeeze pages still work for list building.
A “squeeze page” is one that forces your site visitors to give you their name and email address in exchange for some kind of bribe an audio training, a special report, or piece of software.
This technique must be used carefully — it can build your list, but can also drive away potential customers.
Consider the following…
You know it’s important to grow your e-mail list. The bigger the list, the more people will see your offers, and the more money you will make.
It’s a different world today than it was even six months ago: it’s just plain harder now to convince skeptical web surfers to give up their email address. Done wrong, a squeeze page can harm your business. Done well, it can grow your profits quickly and easily.
First, know that the most effective squeeze page is used on “salesletter site” - that is, one built to sell one product. Using a squeeze page as the “gatekeeper” of your salesletter sifts and sorts potential buyers by level of seriousness. It also gives you a list of prospects who are clearly interested in your offer (or at least in your subject).
One of the biggest mistakes I see being made online is putting a squeeze page in front of the wrong kinds of sites.
Sites that are intended to sell one targeted product or service, through direct response promotion, are good candidates for the squeeze page approach. Portals, branding sites, and blogs should not be protected by a squeeze page.
Just keep in mind that your squeeze page is a barrier to what is behind it.
It keeps people out of your website and it can potentially scare off your customers.
When you offer the right kind of bribe, however, you can get people to opt in through the squeeze page — building a valuable, targeted email list.
Why are people more reluctant and wary about giving up their email address? Spam, viruses, scams, and spyware are a few reasons.
Squeeze pages can definitely build your list fast. These pages are a powerful tool that I recommend to all of my clients; just be sure to use them in the appropriate situation.
