A good sales letter can be compared to a sales representative, except you don’t have to pay your sales letter or give it time off for vacation. A sales letter instead is your 24-hours/day, 7-days/week and 365-days/year tireless virtual sales rep whose laser-focused to accomplish three things: represent you, your business and your product or service without fail. However in order for your sales letter to be successful, it must be persuasive, compelling, thought-provoking and high-converting. It must also be written to target a specific market of consumers. If you are someone who is selling a product or service, you need to learn how to write a sales letter based on the above criteria in order to be successful.

But why do so many marketers struggle with writing a sales letter for their product or service? The short and sweet answer to this question is that most people, especially marketers, hate to write. A more concise explanation is that while there is reams of information available to assist marketers in writing sales letters, most of these resources are written under the assumption that the marketer already knows how to write a sales letter. When faced with all of these obstacles, the average marketer soon becomes overwhelmed and throws in the towel.

Then comes along the marketer who has been online for a while and knows where to look to find solutions such as sales letter software and templates to help him with automating the task of writing a sales letter. But after lauching the sales letter software and perusing the template, he soon realizes that he is no better off than he was before. Why? Because very often the vendor who wrote the information described in the previous paragraph, also wrote the software based on the assumption that the marketer is already familiar with writing a sales letter.

So how do they do it? How can other marketers put together compelling, persuasive and thought-provoking sales letters that sell their products and services like crazy but without using sales letter software and templates? It’s simple, these marketers are either experienced copywriters themselves who write their own sales letters or they have adequate resources to hire the job out. But before you consider hiring a pro copywriter to construct a sales letter for your product or service, consider this. Most copywriters will charge you between $5,000 up to a whopping $20,000 per sales letter! If you decide to go this route, you better be sure that your product or service is in great demand so that you can absorb this expense.

If you know for certain that your product or service is in high demand and that you can overcome the cost of hiring a pro copywriter to craft a sales letter custom-tailored to sell your product or service then by all means, go for it. If not, you can save yourself some money and write your own profitable sales letter at no cost by adopting the writing styles of other successful marketers sales letters in your niche.

For example, launch your browser and visit Google (www.google.com). Key in the phrase “allintitle:cars that run on water” (minus the quotes) into the search field, click the search button and wait for your results to appear. Examine your results to see if anything grabs your attention. If so, click on that result and if its a sales letter that meets all of the criteria described earlier, copy the text of the sales letter into your favorite word processor or text editor. Thoroughly re-write the content of the sales letter and make sure that it is relevant to your product or service. Save your revised sales letter and shut down your computer for the day. Re-visit it the next day with fresh eyes to polish up your sales letter.

In addition to the sales letter writing technique above, you can also subscribe to the mailing lists of gurus who sell the same or similar products or services as yours. After a short while, you’ll start receiving sales pitch emails in your inbox recommending one thing or the other. But instead of deleting these emails, glance over the subject lines to see if any of them grab your attention. Do any one of the subject lines make you want to click through and read the email? If so (and if there is a promo link inside the email), click the link inside the email to load the sales letter into your default browser. Repeat the steps as outlined in the previous paragraph to re-write your sales letter. Use this and the technique mentioned earlier for a month to learn how to write a winning sales letter and before you know it, you’ll have as much experience as you’ll ever need!

Taking the time to learn how to write a sales letter to sell your product or service can prove to be the most profitable skill you’ll ever master. Why? Because you only have one chance to make a good first impression. If your sales letter is persuasive, compelling , thought-provoking, high-converting and consists of the six essential elements, then you can expect to generate day job replacing income for many years to come. If not, then you may as well get used to working a 9-to-5 for the rest of your life. In our next article, we’ll dissect a sales letter into its six essential parts and show you exactly what makes up a successful sales letter that will sell your software, info product or service like crazy!

But is there an easier way? Is it possible for you to write a sales letter without having to use the above techniques or remember everything that goes into writing a profitable sales letter? Yes, there is a much easier way and it requires very little knowledge or effort on your part. This tool includes everything you need to start writing a sales letter for whatever product or service you want to sell. It includes a built-in pre-written sales letter template and a headlines swipe file database that contains well over 900+ winning headlines for you to choose from all in one compact tool.

Its no secret that web hosting is an important part of having a successful business online. Without the proper web hosting, there is no way anybody can make a living online. This article covers just some of the important things to consider when choosing web hosting company.

The most important thing is they have a good history of uptime. There is nothing worse than working really hard to build a website and when visitors go to it, they get an error page.

Your website has to be able to load quickly as well. It’s not like people have as much as patience as they used to. Generally if they are waiting around for more than 5 seconds for your site to load, then that’s just too long. You never know if that person was going to buys something from you.

You need to be able to communicate well. A host should have 24 hour customer support. If you’re looking at a hosting company that doesn’t offer that, you should seriously reconsider. Nowadays, its fairly common for a host to offer around the clock customer service.

If your host offers cPanel, that’s just a great perk. cPanel just has an abundance of great tools for your site. You can setup your email accounts through them, so your domains and emails match. They also have great traffic tracking software.

Fantastico is another tool that is a must have. Fantastico has a ton of great scripts that can be loaded onto your website. Scripts like Wordpress, which many regard as the best blogging software around. And best of all, it’s free.

No contracts are also important. Many hosting companies don’t do that anymore, but it used to be fairly common that you had to sign a full one year contract with your web host. If they offer reliable service, then there is no need for a web host to force someone into a contract.

I hope this has helped you in asking some of the important questions that go into choosing a web hosting company.

The top 3 search engines are MSN, Yahoo and Google – and all three think that having links from outside sites pointing to your sites is one of the most important “ranking factors”. This is called link popularity. You can start building your link popularity today by influencing other websites to link to yours, which will then make the search engines see your site as more “popular” and then they will send you more traffic.

It’s pretty easy to start building your backlinks. And, you can even find free methods to do so, like the one detailed below. Of course, there are paid methods as well. But if you are just getting started, it’s a good idea to do it on your own at first to get used to how things work.

Using the blogosphere to help build your link popularity and backlink profile is a perfect way for a beginner to get started. Because there are so many blogs out there, you’re sure to find somewhere to post to. And because the internet is “on” 24-7, it’s just a matter of getting going.

Go to Google’s blog search and simply enter in a term related to your site. You’ll receive a list of blog posts about the topic you entered. You’ll next visit these sites.

Ninety-nine percent of blogs allow visitors like yourself to leave comments. First skim through the blog post and make sure it’s about your topic. After that, hit the button for “Comments” and respond to the article.

You’ll fill out the required fields within the commenting area. It usually asks for your email addy, name (you can just put your first name if you want) and, if you have one, a website address. This is the most important field, so make sure you fill it out completely.

Then, for your comment itself. You do not want to spam the blog you are posting a comment on. That is, don’t just leave a promo for your own site. It will most likely be deleted.

Ensure that whatever comment you leave, it’s relevant and useful. Read their article and if you have another point to add, do so. You can also ask a question or compliment the blog author.

Once your comment is complete, hit the “Submit” button. Some blogs will publish your comment immediately and you will be able to see it, and your link, right away. Some blogs will hold your comment for manual approval by the blog owner; in this case, you may receive a message that your comment is being held in moderation.

Go through all the blogs listed in Google’s blog search that you found on your topic. Leave comments on all that you can that are relevant to your topic. The more blogs that you leave comments on, the more you are building your link popularity.

It’s pretty easy to get started building your link popularity today with this method. It’s a good idea to go through these steps on a regular basis, because new blogs will continue to pop up in Google Blog Search. Building links throughout the weeks and months this is best done once a week or so.

Gone are the days when you could get easy traffic from the search engines using doorway type pages, or even cheap clicks using PPC such as Google Adwords. The recent Google Slap has made it now fairly difficult to promote affiliate programs using Adwords. Even if you have your own website it now has to meet certain quality standards or the click price goes up rapidly.

Many Google Aword users were suddenly faced with a big increase in the cost of keywords when Google introducded their new quality metric. Some keywords which were previously between $0.3 to $0.5 were increased to as much as $5-10, this is what many call the Google slap.

Many internet marketing people have given up on PPC as it is becoming too expensive and almost impossible to make money with. A better solution is to try and get more free organic traffic from the major search engines Google, Yahoo and MSN. These three account for 85-95% of the search traffic out there.

If you have been neglecting your website over the last few years while you tried PPC now would be a good time to give it a SEO makeover. Most websites can be improved with some simple changes, here are some easily fixes to common problems:

1. If you have copied and pasted content from other websites onto your own you will likely have a big duplicate content problem. The search engines, particularly Google, hate duplicate content and it can get your site banned or at least de-indexed from the search listings. If your pages are in the Google supplemental index then this could easily be the cause of it. The fix is to remove the content and replace it with some original content of your own writing.

2. This is the other side of the coin to point one above; the search engines love original content. Write some original content for your website; I don’t care how you do it, just do it! Hire some students, ask a relative, pay your kids, subcontract a free lancer or even do it yourself because it will be worth it. Try and write at least 700 words on each page and use good descriptive keywords relevant to your business.

3. Remove all those non paying affiliate links that have never made you a penny in years, the search engines hate them and they make your site look cheap. As well as that they are probably bleeding valuable page rank from your site unless you are using the nofollow parameter, see point 6 below.

4. A big mistake many webmasters make is to link all their non-money pages from every page on their site. Pages like contact us, privacy policy, site map and disclosures are often linked from every page, this will degrade the effectiveness of your money keyword pages and they will not rank as high. In addition these pages will drain off page rank, which is very valuable, from your important pages and be wasted!.

5. Two of the most important parts of each page is the title and description, and each page should have unique ones. This is very important for SEO and will improve your rankings. Many webmasters either make the mistake or just forget to fix them when creating new pages. Task yourself with checking every page in your site and take a little time to write new titles and descriptions, the search engines will love it.

6. Make use of the nofollow tag in links that connect your non money pages to your money pages. Pages like the privacy policy, contact us etc should be linked using this parameter. It will stop page rank from being wasted, it can also be used in affiliate links. See below for details:

Click Here For Info

Alter it to this by inserting rel=”nofollow” as shown below in the link

Click Here For Info

7. Writing articles and submiting them to the top directories is by far the best way to increase youe search engine rankings and hence free organic traffic. This SEO technique still works providing that you do it right, articles must be at least 525 words and be original. It must also have a resource box with links back to your site that contain your required keywords. You must also modify each article for each directory to avoid duplicate articles from being circulated.

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