The process of making your own website has never been easier. Here’s a few reasons why it’s a good idea to do it.

1. You want to sell something.

Ok, this should be obvious. If you need to market your product or service, you need to be online. Your competitors probably already are online, or will be soon. Your website can be your primary marketing vehicle, or complimentary to your existing system. Even if you only sell to local walk in traffic, a website will probably benefit you.

What kind of site you’re going to need depends on your business. You might need a site for product listings, or just to list info, like: manual, FAQs, etc.

In any case, you can put it together yourself or simply pay for someone to do it for you. You decide.

2. You have something to communicate.

Maybe you just want to prove a point. You’re not alone: there are many opinionated voices on the internet. Why not add yours?

Whether you are championing some cause or poking fun at a political or religious institution, there is room for you in cyberspace. And if you don’t tell your story, who will?

3. You need to prove your expertise.

If you’re an employee, it may be that you don’t have anything to directly sell. Maybe you don’t have a voice that wants to be heard, either. But your job is very important, and you want to get the most you can out of it.

What better way to prove your worth than to have your own site? You’ll be able to point to months or years of material that you have written. This will demonstrate that you are serious about your field.

It has never been more beneficial to have a website than now.

You may be at the point where you want to begin your own website. If so, here’s a list of what you should do.

The first course of action is to get a domain name. There is a great deal of misinformation on this subject, so you may want to peruse the following criteria before settling on a domain name.

End with a .com.

Your domain name should be easy to spell…you don’t want people misspelling your name and ending up at the wrong site!

Easily understood when spoken over the phone or in person.

Free of numeric characters and dashes.

The domain name should be catchy, easy to remember.

Descriptive of what you are offering.

Now here are a few exceptions. If you are starting a personal blog (and by personal, it may be business oriented but it belongs to you), then it’s perfectly acceptable to use your name even if it’s not easy to spell.

Another possible exception is the last criteria I listed. The best case is to have a domain name which is descriptive, but there are many sites where this is not the case. The best example is Google! (You would think a better name would have been “TheBestSearchEngine.com”.) Give some thought to your target audience and what makes sense to them.

Next, select a web host to host your web pages.

Third, build your site. You will need to decide if you want the traditional “static” type site or if you want the newer blog format.

The fourth step is to put up content on your site. If you selected a blog format for your site, you will be pleased at how simple this step is.

The fifth step is to arrange a plan for promoting your website. After going to all the work of setting up your site, you want to make sure that as many people know about it as possible. How will you make this happen? Some possible methods include writing articles, making videos, writing press releases, posting on forums, and posting on blogs.

Putting up a website can be quite taxing but can also reward you in more ways than you might realize.

Many new marketers and website owners ask, “what is organic traffic?” The simple answer is: visits to your web pages that are not moved there by a paid advertisement.

The reason it is called organic is because the owner of the website did not pay for an ad to draw the visitor to the site, but rather the visitor found the site himself, either through a search engine like Google or a link on a website directory or another site.

Getting good organic traffic is universally desirable; after all, it’s a generation of traffic without incremental cost, or effort.

There are two basic strategies for getting organic traffic.

The first is getting incoming, also referred to as backlinks. These are links on related sites that direct people to yours. This tactic assumes that people in your target market will bump into a link to your web page and and select it. The link may come from a directory, forum, static website, or blog.

The second strategy is known as Search Engine Optimization; SEO for short. The idea is to take certain actions to rank as high in the search as possible, using keyword important to your market. The three biggest search engines nationwide are MSN, Yahoo, and Google. It’s best to focus on those three, in order, starting with Google.

SEO tactics vary a little from search engine to search engine, but the steps taken are generally the same. These include: keyword density, proper page names, a proper site map, and getting backlinks (a different strategy on it’s own that is still relevant for SEO purposes).

There are many benefits of good SEO implementation. There’s free traffic, the traffic doesn’t require pay-per-click account management, and if it’s consistent it can form the foundation of a revenue stream that can be sold.

There are drawbacks, too. Organic traffic may be unpredictable, the search engines may alter their ranking procedures, rending up to months of work useless, and the time it takes to draw in a decent level of traffic may be a long while.

Still, regardless of your business model, you should consider the process of obtaining organic traffic through search engine optimization if you wish to your website running for any length of time.

A website is a great way to market your products or services and stay in touch with your clients, prospects, or community. But what kind of website do you need?

The first thing you’ll likely have to decide is what format to go with. In the first phase it comes down to using either a blog or a static site.

A static site is the basic type of website that has been in existance since the beginning of the World Wide Web. Most websites are static sites.

However, blogs have become very popular over the past few years. This is due to the fact that they are a very casual alternative; they’re very simply set up and maintained.

So, which is best for you?

You should probably understand that many businesses use both. A company will sometimes have a main site and a separate blog for posting certain messages.

If you are starting from scratch, you almost can’t go wrong with a blog initially, with a more traditional site added later if needed. Blogs such as Wordpress are relatively easy to create, maintain, and modify. They are extremely “search engine friendly”.

Another advantageous aspect of blogs is that the content is separate from the blog’s structure. So, you can experiment with the look and feel without effecting your blog posts or other content.

You may find that a blog is all you need because they can often be customized to look like a traditional site. So, you can have the best of both worlds: the benefits of a blog with the look of a static site.

If you can, it’s a good idea to plan ahead what you want your site to become. Examine other popular sites. Figure out why they are popular and see how you can apply some of their strategies. You don’t have to mimic them, simply attempt to adapt their features to your own scheme.

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